If you have are thinking of making promo videos and you want it to stand out, then you have to be creative. The more visually interesting the video is, the more likely people are to take notice of it and share it. Many bands use our studios to shoot videos. Some are great and some are less so. If a band does something interesting and innovative, we take note. Here are some tips that will help you get more video for less money.
1. Plan the storyboard in advance. Sketch out the frames.
2. Make sure you have great, dynamic close up action shots. Shoot a couple of takes of close ups of the vocalists face. Also ensure you have a few dynamic close ups of key drum rolls, guitar solos and tasty bass licks, etc.
3. For distance shots, try three different angles.
4. Lighting is the key to great videos. Shoot some test clips to work out how best to light your subjects.
5. Make sure that colours don’t clash. If you are using green screen, ensure people don’t wear green clothes.
6. Make a list of the elements you like in your favourite videos. Work out if you can do any of these on the cheap.
7. Make sure that you have some makeup. If people have big spots/blemishes these can be really offputting.
8. Make sure that the mode of the video reflects the theme of the song. If the song is sad/serious this should be reflected in the video. Make it dramatic.
9. Checkout the “worst pop videos” – take notes of why they are so bad and avoid the same pitfalls. The NME helpfully compiled this list – http://www.nme.com/list/50-worst-music-videos-ever/253198
10. Be bold !
One of our customers, Rob Findlay made a really visually outstanding video of his band, even more interesting in some ways for those of us who are interested in the technicalities of what he did is the accompanying documentary which details how he put the ideas together. If you are thinking of making a video of your band, check this out. It should give you a few ideas as to how you can prepare the shoot and how important doing your homework is !
It also has some great footage of the studio during the production of the video.